The purpose is to highlight the unique personal style of NBA athletes, blending athletic influence with high fashion aesthetics in a live runway show. It aims to captivate young audiences, celebrate fashion-forward athletes, and create a cultural moment where basketball and fashion walk the same stage.
SOCIAL MEDIA
MOODBOARD
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The project blends the energy of professional basketball with the sophistication of runway fashion, positioning NBA players as trendsetters within the fashion industry. This creative endeavor highlights how sports figures can influence and embody high-fashion aesthetics, bridging the gap between athleticism and style.
DRESS LIKE A STAR, PLAY LIKE A STAR VIDEO
NBA FASHION JOURNAL
ANIMATION
This animation was designed to effectively illustrate and highlight the collaboration between the NBA and New York Fashion Week by visually representing how sports culture and high fashion intersect, showcasing the unique style, energy, and creative vision behind this partnership.
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TYPEFACE
MOCK UPS
THE EVENT
The mockup features two tickets laid out on a concrete surface—one in a clean metallic silver and the other in bold black with a VIP label. The design includes barcode strips, a QR code, and labeled seat and row indicators, emphasizing both functionality and style. The overall look suggests exclusivity and modern sophistication, perfectly aligned with the high-profile nature of the collaborative fashion show. Fans who purchase a VIP ticket will have access to a VIP area and get the opportunity to meet NBA players.
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DESCRIPTION
OBJECTIVE
This project brief outlines a collaboration concept between NBA Basketball and New York Fashion Week, targeting young adults aged 18-25. The "NBA Fashion Journal" would showcase off-court fashion styles of NBA players, with involved brands creating exclusive fashion pieces. The initiative would be based in New York City and stay current with evolving fashion trends.
The goal is to highlight a different, stylish side of NBA athletes, leaving audiences surprised and impressed. The scale of the project would be moderate, designed to capture consumer attention without being overwhelming.